Saturday, May 29, 2010
She Wears YSL - Part I
Photo Courtesy Of Fernanda Palmeiro
Fernanda Palmeiro, Editor in Chief and PR and Marketing Manager at CPH Vision, shares her story.
WHEN DID YOU KNOW THAT YOU WANTED TO WORK IN THE FASHION INDUSTRY?
I’ve always been interested, but I didn’t know exactly what it was I wanted work with within fashion…I considered becoming a stylist, but it’s not really my thing to be running around dragging heavy bags and things. I was always fascinated by the publication industry and read everything that came my way – both for inspiration and for information. When I was young I used to pretend that I owned a fashion magazine.
HAVE YOU FACED ANY OBSTACLES ALONG THE WAY?
I think it all boils down to your attitude. I’ve always been so focused on working hard and reaching my goal, that I never noticed the obstacles. The fact that my Danish isn’t 100% perfect could have been an obstacle since I work in Copenhagen. But, I’ve been able to turn it to my advantage. People probably think it’s strange that I’m the Swedish girl, who speaks Scandinavian, who really isn’t Swedish but I’m actually Latina blah blah blaaaah…It’s become something of a joke, “when Fernanda calls you need to have a Swedish – Danish lexicon at hand.” Hahaha, I laugh at the joke myself!
WHY DID YOU DECIDE TO STUDY IN SPAIN?
I just wanted to get away and study abroad. I considered Paris and Milano, but I was too tired to learn a new language. Then I found an Italian school, Instituto Europeo di Design that had an affiliate in Spain, so it was perfect. It didn’t hurt either, that Barcelona is a wonderful city, and the warm climate!
DO YOU RECOMMEND THE SCHOOL TO OTHERS?
I studied there when the school had just opened, so it was a bit chaotic and disorganized. I don’t know if it’s gotten better, but I was directly satisfied. However, it’s a good foundation –but not the most ultimate city to study in. There’s so much fun stuff happening there all the time, and you also have the mañana-attitude which can be a bit dangerous!
WHICH OTHER SCHOOLS DO YOU RECOMMEND?
(Instituto) Marangoni in Milano, is supposed to be really good. I know several people who have studied there. But then, you also have to know Italian.
HAVE YOU FACED ANY NEGATIVITY CONCERNING YOUR CHOICE OF CAREER?
The fashion industry is a very fascinating world, at the same time it’s very hard and closed. In the beginning it was surprising to so see how rude people could be- but it’s probably like that in most industries when you’re a newcomer – right? As long as you don’t let it get to you. And, as long as you do a good job and you are polite, you will emerge as the winner – kill them with your kindness. But, of course, you shouldn’t be kind to a fault, where people start walking all over you.