Anne Vest

Image Courtesy Of Anne Vest

WHERE ARE YOU RIGHT NOW AND HAVE YOU ALWAYS LIVED THERE?
When I started out as a designer with my first self-titled brand in 20001, I lived in Paris. I returned to Denmark in 2006 and right now I am living in Copenhagen with my husband/company-partner and our two kids.

WHERE WERE YOU BORN AND RAISED?
I come from Aarhus, which is a small city with a three hours drive from Copenhagen. Later I studied design in Copenhagen for three years before heading to Paris.

WHAT'S THE BEST THING ABOUT YOUR CITY OR HOMETOWN?
The best thing is the possibilities; Copenhagen is full of interesting creative scenes in music and fashion, and there's a lot is going on. The fact that you're in Copenhagen means you're close to the water and fresh air, wherever you ar. It's a fantastic feature.

WHAT WERE YOUR ASPIRATIONS GROWING UP?
Both my parents and actually many in my family run their own business, so I am raised with the idea that exploiting your potential to your fullest is only natural. I knew earlier on that I wanted to do something creative, I just didn't know what.

WHY DESIGNER?
My mom was a designer and had her own shop when I was growing up. Even though I had an interest in clothes, it only came later that I wanted to work in fashion. I've always had a big interest in architecture and first of, I thought that would be my path. Design kind of snug up on me.I grew up spending many ours in my mothers atelier. I guess it was destiny.

WHAT IS YOUR BACKGROUND TRAINING?
I studied two years at a design school in Copenhagen, before working one year as a design assistant for the Danish brand Bruuns Bazaar. As mentioned, I knew early on that I wanted to start my own brand, so I did, as soon as I could.

WHAT HAS BEEN A SEMINAL EXPERIENCE?
(The lesson) That there is only one way to succeed, and that is throuh persistence and hard work. You must want it and be willing to make sacrifices to go all the way.

WHERE DO YOU FIND INSPIRATION?
On the streets of New York and Paris and the web, of course.

WHAT MOMENT ARE YOU HAVING?
A busy one. I just came back from a two weeks vacation on Ibiza with my family. However, a show and some interesting PR events during the upcoming Copenhagen Fashion Week is demanding the team's full attention. Alot of planning is going on right now. It is the fun part of being in design. But it's also the busiest period of the season.

HOW DOES YOUR AESTHETIC TRANSLATE IN OTHER AREAS OF YOUR LIFE?
In all areas…As everybody working in design will probably agree to; aesthetics is in everything, you only need to find it. I surround myself with carefully selected things and items that please my eye. Less is beautiful so to say: I will at any time choose a beautiful slightly uncomfortable chair over a practical one. And how the furnitures are placed in our atelier, is from an aesthetic point of view first, and then we make it work from there.

WHAT DO YOU GET UP TO WHEN YOU'RE NOT CRAFTING?
Hmm, I am constantly crafting...I always keep paper and pen close by. How to evolve our brand is always on my mind. My work is my hobby. Whenever I have a moment, I slide into my creative zone.

HOW DO YOU UNWIND?
I travel a lot in my work, therefore I love spending time with my family and friends. And running. I live close to the shoreline. Running to the sound of the waves rolling in always clears my head.