Photo Courtesy Of Alina Ceuşan
WHERE WERE YOU BORN AND RAISED AND WHERE DO YOU LIVE NOW?
I was born and raised in Targu Mures, Romania. Now I live in Cluj-Napoca.
WHAT'S THE BEST THING ABOUT YOUR PRESENT CITY OR YOUR HOMETOWN?
The best thing about my hometown is the fact that it's a place where I can find my peace. When I want to get out of the office/work for a weekend I just go home, eat something good with my family, talk, and generally be lazy all throughout these days. On the other hand, the best thing about Cluj is the fact that we've got wonderfully talented people gathered in this city. It's a good place to live if you are an artist.
WHAT WERE YOUR INFANT ASPIRATIONS?
I have been drawing girls wearing fully accessorised outfits even since day one at school. I think the younger me would be proud of who I am today and the role I have in the online and offline community.
Because it's a great thing to use your voice to change things. I like telling my story and sharing it with my readers. I consider my blog to be an online journal. I feel like in 2017, building such a strong and devoted community around the social media channels and youtube, and my blog, is just amazing. I feel like I have to give back some of the knowledge I've accumulated in these five years of blogging, and that's what I do now.
WHEN DID YOU GET STARTED?
Back in 2012.
HOW DO YOU STAY ON TOP OF TRENDS?
I wouldn't say I stay on top of trends. Even if I go to fashion weeks and read all kinds of magazines and daily sites about the fashion and beauty industry, I like to bring my own personal touch to everything that I post. You will see me, my personality and my choices, far above trends. Some trends change way faster than we get to try them. After a while, I just think you find your signature style, although for me it's a very chameleonic process.
HOW WOULD YOU DEFINE YOUR PERSONAL STYLE?
Glam rock with a twist.
HOW DOES YOUR AESTHETIC TRANSLATE IN OTHER ASPECTS OF YOUR LIFE?
You should see my office. Right now I'm writing you from my home office. I'm sitting on this beautiful emerald velvet chair, typing on a black re-painted old wooden desk. My whole office is black in fact. But there's the light and all these color accents on the walls. A lot of colourful abstract paintings, magazine pages framed up for inspiration, all kind of cut-outs, a big poster of NYC's Times Square... I think seeing the beauty in the world just translates into everything I do. I love candles, and all the little details that make a place a home.
Now you would say this office, from what you've just read, is pretty rock and roll. And it is. It has those vibes. I particularly like to sit here at night, when no one is online and work on my videos, photos, articles. And this is just an example of how it translates. If anything else, I drink single malt and red vine, I like Italian cuisine and Depeche Mode, Mustangs and leather, traveling by plane and I think these just already make me a rockstar.
WHAT BEAUTY ROUTINE DO YOU SWEAR BY?
Removing makeup at night and in the morning, and moisturising my skin with the Clinique Dramatically Different cream.
WHAT'S YOUR GUILTY PLEASURE?
Pasta. Pizza. Raul.
HOW DO YOU SPEND A DAY OFF?
Reading, watching Netflix and generally thinking about the videos and photos I have to edit.
HOW DO YOU STAY MINDFUL?
I stop thinking in deadlines and just immerse myself in the hottest, foamiest and most effervescent bath of them all. It's just a ritual, but it works.