Tuesday, August 5, 2014

The Magasin Edition


Photographed By Ellinor Forje 

I'm not going to lie to you; when I first heard that that Magasin du Nord was launching its own body and beauty collection, I rolled my eyes as I'm generally not a fan of the department stores own lines (even if you're as fancy as Magasin du Nord). I always feel like they make them because they can - with little or no effort going into the production other than the brand logo being slapped on a bottle. It's sort of the same way I feel about celebrity fragrances. Superstar perfumes are nothing more than glamourized water. I detest them with a passion.

There are exceptions to this rule, of course, like Tesco's potato triangles which I find delicious. And I'm not the only one. Read: An open note from Phil Williams to Tesco, "Can you tell me where your potato triangles have gone? They used to be my favourite crisp and I haven't been able to find them for years now.".

I found this appeal while frantically searching for the snack online after Tesco stopped making them. Seriously though #Bringbackourtriangles!

That said, I've since tried Magasin du Nord's shower creme, body oil and their cleansing swipes. And I have to tell you, they're pretty good. I'll test their dip in nail polish remover this weekend when I re-do my nails and see how that goes.I think the combination of sunflower oil, shea butter, buckthorn, acai plus other nourshing stuff for the skin make the products state-of-the-art moisturizers.

The downside is that the collection is only available in Denmark. I know, bummer right? But the upside is that you now have the perfect excuse to come visit. Just tell your significant other/kids/parents, "Look, I'm out of skin tonic - I need to make a trip to Copenhagen pronto!", and please document their reaction for posterity when you do.

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